At the A Level stage, this chapter expands on the AS concepts by exploring how complex and rapidly changing external environments influence long-term business strategy. Students analyze how global trends, technological disruptions, political developments, and international competition shape the decisions of large businesses. The focus shifts from understanding the environment to evaluating strategic responses to it.
Students also study advanced stakeholder analysis, corporate social responsibility, and ethical decision-making. They learn how businesses balance competing interests while maintaining profitability and reputation. This enables them to critically assess real-world scenarios where businesses face social, moral, and regulatory pressures.
The chapter concludes with strategic planning tools, including PESTLE and SWOT analysis, helping students evaluate long-term opportunities and threats. By the end of this chapter, students are prepared to assess how external influences create risks and opportunities that shape business strategy at the highest level.
