BUSINESS 9609 : A-LEVEL : RECORDED

About Course

The A Level Business Full Course is designed to equip students with a deep understanding of how modern organisations operate, compete, and innovate in a dynamic global environment. Following the latest Cambridge syllabus, this course develops strong analytical, evaluative, and decision-making skills—core abilities required for university studies in business, management, economics, and related fields. Students learn how businesses grow, how strategic decisions are made, and how real-world challenges shape organisational behaviour.

Eduquest’s A Level Business Full Course offers structured, step-by-step coverage of both AS and A Level content, ensuring complete mastery of theory and application. Through detailed lectures, interactive notes, case study breakdowns, and exam-style questions, students gain the ability to interpret business scenarios, analyse data, and craft well-structured responses that meet Cambridge examiner expectations.

AS Level Modules

Chapter 1: Business and Its Environment

Nature of business activity
Entrepreneurs & intrapreneurs
Business plans
Economic sectors
Business ownership
Business size & growth
Business objectives
Stakeholders & their influence

Chapter 2: Human Resource Management

Workforce planning
Recruitment & selection
Training, dismissal & redundancy
Morale & welfare
Motivation theories & methods
Management roles

Chapter 3: Marketing

Role of marketing & market types
Market segmentation
Customer relationship marketing
Market research (primary, secondary, sampling)
The marketing mix (4Ps), product portfolio, pricing, promotion, distribution

Chapter 4: Operations Management

Transformational process
Productivity, efficiency & sustainability
Job, batch, flow & mass customisation
Inventory management & JIT
Capacity utilisation & outsourcing

Chapter 5: Finance & Accounting

Business finance & working capital
Sources of finance
Cash flow forecasting
Costing & break-even analysis
Budgeting & variances

A Level Modules

Chapter 6: Business Strategy & External Environment

Political, legal, economic, social & technological influences
International & environmental factors
Corporate planning & strategy development

Chapter 7: Advanced Human Resource Management

Organisational structures
Delegation, accountability & control
Centralisation vs decentralisation
Communication & leadership theories
HRM strategies

Chapter 8: Advanced Marketing

Elasticity
Product development
Sales forecasting
International marketing strategies

Chapter 9: Advanced Operations Management

Location & scale of operations
Quality control & benchmarking
Lean production
ERP & operational decision-making

Chapter 10: Advanced Finance & Accounting

Financial statements
Inventory valuation & depreciation
Ratio analysis
Investment appraisal (ARR, payback, NPV)
Strategic use of accounting data

Why Choose the Full Course

Covers 100% of the latest Cambridge A Level Business (9609) syllabus, both AS & A2
Includes case-study-based learning to master Paper 1, Paper 2, Paper 3, and Paper 4
Develops strong analysis, evaluation, and strategic thinking skills
Features chapter-wise videos, notes, worksheets, and exam-style practice
Builds confidence in answering structured, data response, and essay questions
Taught using real business examples to improve application of theory
Ideal for students aiming for A/A grades* or preparing for university business programs

Benefits of the course

Gained an advanced understanding of how organisations make strategic business decisions
Developed the ability to analyse complex case studies using real-world business scenarios
Learned how to evaluate marketing, finance, HR, and operations strategies at an advanced level
Built strong skills in interpreting financial statements, ratios, and investment appraisal data
Improved the ability to assess external influences and their impact on business performance
Strengthened critical thinking and evaluation skills needed to produce A/A*-level responses across all exam papers

Course Content

Chapter 1 : Business and its Environment
1.1.1 The nature of business activity

05:02
1.1.2 The role of entrepreneurs and intrapreneurs

04:36
1.1.3 Business plans

05:10
1.2.1 Economic sectors

05:22
1.2.2 Business ownership

06:40
1.3.1 Measurements of business size

04:11
1.3.2 Significance of small businesses

04:15
1.3.3 Business growth

03:57
1.4.1 Business objectives in the private sector and public sector

03:56
1.4.2 Objectives and business decisions

03:50
1.5 Stakeholders in a business

03:32
1.5.1 Business stakeholders

04:33
1.5.2 The relative importance and influence of stakeholders on business activities

04:33
Chapter 2 : Human resource management
2.1.1 Purpose and roles of HRM

04:16
2.1.2 Workforce planning

04:22
2.1.3 Recruitment and selection

03:18
2.1.4 Redundancy and dismissal

03:49
2.1.5 Morale and welfare

04:13
2.1.6 Training and development

04:43
2.1.7 Management and workforce relations

03:57
2.2.1 Motivation as a tool of management and leadership

03:15
2.2.2 Human needs

03:59
2.2.3 Motivation theories

04:53
2.2.4 Motivation methods in practice: financial motivators, non-financial motivators

05:46
2.3.1 Management and managers

05:06
Chapter 3 : Marketing
3.1.1 The role of marketing and its relationship with other business activities

04:34
3.1.2 Demand and supply

05:25
3.1.3 Markets
3.1.4 Consumer and industrial marketing

03:50
3.1.5 Mass marketing and niche marketing

03:58
3.1.6 Market segmentation

04:34
3.1.7 Customer relationship marketing (CRM)

04:32
3.2.1 The purposes of market research

04:02
3.2.2 Primary research and secondary research

04:15
3.2.3 Sampling

03:38
3.2.4 Market research data

04:45
3.3.1 The elements of the marketing mix

03:49
3.3.2 Product

04:34
3.3.3 Product portfolio analysis

05:14
3.3.4 Pricing methods

04:43
3.3.5 Promotion methods

04:57
3.3.6 Place (channels of distribution)

04:35
Chapter 4 : Operations management
4.1.1 The transformational process

05:28
4.1.2 Efficiency, effectiveness, productivity and sustainability

05:00
4.1.3 Capital intensive and labour intensive operations

03:33
4.1.4 Operations methods: job, batch, flow, mass customisation

04:26
4.2.1 Managing inventory

05:00
4.2.2 Just in Time (JIT)

04:43
4.3.1 Significance and measurement of capacity utilisation

04:47
4.3.2 Outsourcing

05:10
Chapter 5 : Finance and accounting
5.1.1 The need for business finance

04:52
5.1.2 Working capital

04:30
5.2.1 Business ownership and sources of finance

04:45
5.2.2 Internal and external sources of finance

06:35
5.2.3 Factors affecting the sources of finance

04:55
5.2.4 Selecting the source of finance

04:24
5.3.1 Cash flow forecasts

04:00
5.4.1 Cost information

04:15
5.4.2 Approaches to costing: full, contribution

03:25
5.4.3 Uses of cost information

04:04
5.4.4 Break-even analysis

04:24
5.5.1 The meaning and purpose of budgets

03:39
5.5.2 Variances

05:03

Chapter 6 : Business and its environment
6.1.1 Political and legal

05:30
6.1.2 Economic influences on business activity

06:37
6.1.3 Social and demographic Influences on Business Activity

05:02
6.1.4 Technological Influences on Business Activity

04:34
6.1.5 Competitors and suppliers

05:17
6.1.6 International Influences on Business Activity

05:34
6.1.7 Environmental Influences on Business Activity

05:31
6.2.1 Developing business strategy

05:40
6.2.2 Corporate planning and implementation

05:02
Chapter 7 : Human resource management
7.1.1 The relationship between business objectives and organisational structure

04:43
7.1.2 Types of structure: functional, hierarchical (flat and narrow), matrix

05:01
7.1.3 Delegation and accountability

04:22
7.1.4 Control, authority and trust

04:00
7.1.5 Centralisation and decentralisation

05:36
7.1.6 Line and staff

04:26
7.2.1 Purposes of communication

04:37
7.2.2 Methods of communication

05:04
7.2.3 Channels of communication

05:03
7.2.4 Barriers to communication

05:32
7.2.5 The role of management in facilitating communication

05:15
7.3.1 Leadership

03:46
7.3.2 Theories of leadership

04:36
7.3.3 Emotional intelligence/emotional quotient (EQ)

03:41
7.4.1 Approaches to human resource management (HRM)

05:14
Chapter 8: Marketing
8.1.1 Elasticity

04:49
8.1.2 Product development
8.1.3 Sales forecasting (VIDEO PENDING)
8.2.1 Planning the marketing strategy

04:26
8.2.2 Approaches to marketing strategy

05:06
8.2.3 Strategies for international marketing

05:27
Chapter 9: Operations management
9.1.1 Location

05:12
9.1.2 Scale of operations

05:19
9.2.1 Quality control and quality assurance

04:41
9.2.2 Benchmarking

04:42
9.3.1 Operational decisions

03:50
9.3.2 Flexibility and innovation

03:54
9.3.3 Enterprise resource planning (ERP)

04:39
9.3.4 Lean production

04:43
9.3.5 Operations planning

05:12
Chapter 10: Finance and accounting
10.1.1 Statement of profit or loss

04:00
10.1.2 Statement of financial position

04:00
10.1.3 Inventory valuation

04:51
10.1.4 Depreciation
10.2.1 Liquidity ratios

04:07
10.2.2 Profitability ratios

03:49
10.2.3 Financial efficiency ratios

04:55
10.2.4 Gearing ratio

05:08
10.2.5 Investment ratios

05:11
10.3.1 The concept of investment appraisal

03:29
10.3.2 Basic methods: payback, accounting rate of return (ARR)

04:51
10.3.3 Discounted cash flow method: net present value (NPV)

05:02
10.3.4 Investment appraisal decisions

05:16
10.4.1 The use of accounting data to enable strategic decision-making

03:59
10.4.2 The use of accounting data and ratio analysis in strategic decision-making

04:24

Instructor

Dr. Arman Nasim

Dr. Arman Nasim, a Senior Business Educator with over 25 years of global teaching experience, holds a Doctorate in Business Administration and has taught learners from O Levels to MBA programs. Renowned for connecting theory with real-world business practice, he delivers strategic and engaging lessons that build both academic excellence and entrepreneurial thinking. At Knowledge Kastle, Dr. Arman inspires students to think critically, act decisively, and pursue success—whether in achieving top grades or launching their own ventures.

Free

Update:January 30, 2026
Lectures127
Skill LevelExpert
Course Duration: 48h

Your Instructor

Dr. Arman Nasim

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Target Audience

A-Level Students
Repeating Students

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Lead Programmes

Vocational Education

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Lead Programmes

Vocational Education

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