BUSINESS 9609 : A-LEVEL : Notes Pack 8.1 Marketing Analysis
BUSINESS 9609 : A-LEVEL : Notes Pack
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Business A-Level : Notes Pack
Chapter 6 : Business and its Environment
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6.1 External influences on business activity
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6.1.1 Political and legal influences on business activity
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6.1.2 Economic influences on business activity
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6.1.3 Social and Demographic Influences on Business Activity
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6.1.4 Technological Influences on Business Activity
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6.1.5 Competitors and Suppliers as External Influences
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6.1.6 International Influences on Business Activity
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6.1.7 Environmental Influences on Business Activity
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6.2 Business Strategy
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6.2.1 Developing business strategy
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6.2.2 Corporate Planning and Implementation
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Chapter 7 : Human Resources Management
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7.1 Organisational Structure
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7.1.1 The relationship between business objectives and organisational structure
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7.1.2 Types of structure functional hierarchical (flat and narrow) matrix
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7.1.3 Delegation and accountability
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7.1.4 Control, authority and trust
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7.1.5 Centralisation and decentralisation
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7.1.6 Line and staff
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7.2 Business Communication
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7.2.1 Purposes of communication
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7.2.2 Methods of communication
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7.2.3 Channels of communication
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7.2.4 Barriers to Communication
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7.2.5 The role of management in facilitating communication
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7.3 Leadership
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7.3.1 Leadership
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7.3.2 Theories of Leadership
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7.3.3 Emotional Intelligence in Leadership
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7.4 Human Resources Management (HRM) Strategy
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7.4.1 Approaches to human resource management (HRM)
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Chapter 8 : Marketing
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8.1 Marketing Analysis
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8.1.1 Elasticity
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8.1.2 Product development
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8.1.3 Sales forecasting
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8.2 Market Strategy
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8.2.1 Planning the marketing strategy
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8.2.2 Approaches to marketing strategy
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8.2.3 Strategies for international marketing
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Chapter 9 : Operation Management
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9.1 Location and Scale
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9.1.1 Location
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9.1.2 Scale of operations
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9.2 Quality Management
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9.2.1 Quality control and quality assurance
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9.2.2 Benchmarking
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9.3 Operation Strategy
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9.3.1 Operational decisions
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9.3.2 Flexibility and innovation
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9.3.3 Enterprise resource planning (ERP)
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9.3.4 Lean production
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9.3.5 Operations planning
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Chapter 10 : Finance and Accounting
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10.1 Finance Statements
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10.1.1 Statement of profit or loss
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10.1.2 Statement of financial position
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10.1.3 Inventory valuation
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10.1.4 Depreciation
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10.2 Analysis of Published Accounts
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10.2.1 Liquidity ratios
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10.2.2 Profitability Ratios
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10.2.3 Financial Efficiency Ratios
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10.2.4 Gearing Ratio
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10.2.5 Investment Ratios
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10.3 Investment Appraisal
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10.3.1 The concept of investment appraisal
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10.3.2 Basic methods payback, accounting rate of return (ARR)
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10.3.3 Discounted cash flow method net present value (NPV)
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10.3.4 Investment Appraisal Decisions
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10.4 Finance and Accounting Strategy
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10.4.1 The use of accounting data to enable strategic decision making
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10.4.2 The use of accounting data and ratio analysis in strategic decision-making
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